From Berlei to Bralettes: The Evolution of Bras in Australia
Bras have come a long way since their early days of minimal support and uncomfortable padding (hallelujah!)
From imported designs to local manufacturers, Australia has played a significant role in shaping the evolution of bras. In this post, we will dive into the history of brads in Australia and have a look at some of the most popular brands on the market today!
The History of Bras in Australia
The history of brassieres (aka bras) in Australia dates back to the early 20th century. Prior to this time, women wore chunky and restrictive corsets to shape and support their breasts. However, as fashion and societal attitudes towards women's bodies began to change, so too did the undergarments worn by Aussie women.
The first bras to be sold in Australia were imported from overseas, predominantly from Europe and the United States – unsurprisingly. These O.G bras were typically made from cotton and featured simple designs that provided minimal support which was not ideal for bigger busted women. As the popularity of bras grew, local manufacturers began to produce their own designs to take different figures into account.
One of the first Australian companies to produce bras was Berlei, which was established in 1917. Berlei developed a reputation for producing high-quality bras that were designed to provide women with the support they needed while also being comfortable to wear. The company also pioneered the use of cup sizes, which enabled women to find bras that fit their bodies more accurately – go Berlei!
Throughout the rest of the 20th century, the design and construction of bras continued to evolve. In the 1950s and 1960s, bras became more heavily padded and structured, reflecting the popular fashion of the time – the Madonna cone bra anoyone? The 1970s saw a shift towards more natural and comfortable bras, with the introduction of the soft cup bra, and today, there is a huge range of bras catering to different body shapes, sizes, and preferences.
Some of the most popular types of bras include:
T-shirt Bras
T-shirt bras are a popular type of bra that are designed to be worn under tight-fitting clothing, as they provide a smooth and seamless appearance. These bras are typically lightly padded and have underwire support to give the breasts a natural and lifted shape. T-shirt bras are perfect for wearing under form-fitting tops, dresses, and t-shirts, as they eliminate any visible seams, lumps or bumps.
They come in a variety of styles, including plunge, balconette, and full coverage, and are available in different cup sizes to suit women of all shapes and sizes. Many T-shirt bras also come with convertible straps that can be worn in different ways, providing added versatility and functionality. Do you own a staple T-shirt bra?
Sports Bras
These bras are designed to provide maximum support during physical activity. They are typically made from breathable materials that absorb moisture and feature compression and/or encapsulation to reduce movement. Sports bras are a type of bra designed to provide support and comfort during physical activity, and may also come with additional features, such as adjustable straps and back closures, to provide a customised fit.
Push-up Bras
Push up bras are a popular type of bra designed to enhance the full and plump appearance of the breasts by pushing them upwards and closer together. These bras typically have padded cups that are angled to push the breasts upwards and towards the centre of the chest, creating a fuller and more rounded appearance. Push up bras come in a range of styles, from low-cut to full-coverage, and are available in different levels of padding to suit women of all preferences.
Strapless Bras
Another wardrobe staple! These bras are designed to be worn without straps (duh!) making them ideal for wearing with strapless, collar-revealing, or off-the-shoulder clothing. They typically have underwire support and are either padded or non-padded.
Bralettes
An incredibly popular option for Aussie women today, bralettes are designed to be worn as a fashion statement, rather than for support. They typically have soft cups and minimal support, and are designed in lace, satin, and a range of different ornamental fabrics making them more comfortable to wear for extended periods than boned lingerie.
Minimiser Bras
These bras are designed to reduce the appearance of bust size, often featuring full cups and wide straps for support. These are a fabulous option for fuller busted women, and they are a great choice for relieving back pain associated with larger boobs.
Australia is home to a huge and impressive variety of lingerie brands catering to all different styles, sizes, and budgets. Depending on what you are chasing, one of these leading brands will have you sorted!
1. Honey Birdette: This Australian brand is known for its luxurious lingerie and seductive designs. Honey Birdette offers a wide range of lingerie, including bras, panties, bodysuits, and accessories.
2. Bras N Things: Founded in 1987, Bras N Things is a well-known Australian lingerie brand that offers a wide range of lingerie and sleepwear. The brand is known for its comfortable and affordable designs, catering to women of all shapes and sizes – and they also do inexpensive lingerie too!
3. Simone Perele: If it’s gorgeous French lingerie you are after then look no further! Simone Perele has been popular in Australia for many years, known for its elegant and feminine designs, featuring delicate lace, beading, and embroidery.
4. Pleasure State: This Australian brand is known for its daring and provocative lingerie designs – often a favourite for adult entertainers. Pleasure State offers a wide range of lingerie, including bras, panties, and bodysuits.
5. Bonds: While Bonds is primarily known for its comfortable and affordable underwear, the brand also offers a range of lingerie and sleepwear. Bonds is a popular choice for women who value comfort and practicality.
6. Victoria's Secret: While Victoria's Secret is an American brand, it has a significant presence in Australia. Victoria's Secret offers a wide range of lingerie, including bras, panties, and sleepwear, and is known for its bold and sexy designs.
7. Bendon: This New Zealand-based brand has been operating in Australia for many years and is a staple in many Aussie women’s wardrobes. Bendon offers a wide range of lingerie and swimwear, catering to women of all shapes and sizes.
Hook It Up – A Summary
The evolution of bras in Australia reflects changing attitudes towards women's bodies and the importance of comfort and support. Today, there is a wide range of bras available to cater to different needs and preferences, instead of just an uncomfortable corset or string bra! The industry continues to evolve as new materials and technologies become available, giving us ingenious a la Fenty. Whether you prefer a T-shirt bra, sports bra, or bralette, there is a perfect bra out there for every woman.